Hipaws Freeze-Dried Cat Food and Treats: Benefits, Uses and What to Buy
Hipaws makes complete freeze-dried food for cats and 100% single-ingredient treats for cats and dogs. Here is how the range works, when each product is useful and where to start.
What is Hipaws?
Hipaws is a UK pet food brand inspired by August, a British Shorthair with recurring digestive issues and skin flare-ups.
The Hipaws range available at Reva includes three complete freeze-dried cat foods and seven complementary treats:
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Complete cat food: made with 98% animal ingredients and formulated for cats at every life stage.
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Single-ingredient treats: made from 100% of the named ingredient and suitable for cats and dogs aged over three months.
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Three ways to use the range: as a complete cat meal, a topper for extra flavour or a high-value reward.
Hipaws started with one cat’s feeding problem
August’s recurring issues led to a series of vet visits, but no underlying illness. His owner, Alicia, began looking more closely at what he was eating every day.
She wanted complete cat food with recognisable ingredients and fewer unnecessary additions. When she struggled to find it, she created Hipaws.
That origin still shapes the range. The complete recipes provide everyday nutrition for cats, while the single-ingredient treats give cat and dog owners a simple way to add variety, encourage eating or offer a more motivating reward.
Benefit one: clearer ingredients
The first benefit of Hipaws is ingredient clarity.
The complete cat-food recipes contain 98% animal ingredients. Each is built around one main animal protein and contains no grains, starches or artificial additives.
The remaining ingredients include fish oil and the vitamins, minerals, amino acids and taurine required to make the food nutritionally complete. This is why the complete food is 98% animal ingredients rather than 100%.
Choose from:
Every Hipaws treat contains one named ingredient:
A short ingredient list makes it easier to understand which animal proteins you are introducing. This can be particularly useful for owners who want to vary proteins gradually or avoid buying treats filled with ingredients they do not recognise.
Pets with diagnosed allergies or medical dietary requirements should continue to follow their vet’s advice.
Benefit two: one range for different feeding moments
Hipaws is more useful when the products are chosen for a specific job.
As a complete everyday meal
The chicken, rabbit and duck recipes are complete foods formulated specifically for cats. They can be served as the main meal or mixed with a cat’s existing dry food.
Rabbit and duck provide alternatives for cats who already eat chicken regularly, while the three recipes make it possible to introduce more variety without moving away from the same feeding format.
The lightweight, shelf-stable pieces are also convenient to measure, store and pack for travel.
As a topper for cats and dogs
Chicken heart, quail egg yolk and beef liver can be crumbled over a pet’s usual complete food.
A topper may be useful when:
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A cat or dog has become less interested in a familiar meal.
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You are gradually introducing a new food.
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You want to add a different flavour or texture without changing the entire bowl.
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Your pet reliably eats around anything that looks suspiciously healthy.
The strong aroma and concentrated flavour of freeze-dried animal ingredients can make an ordinary meal feel more interesting. Begin with a small amount and remember that these are complementary treats, not replacements for complete food.
As a high-value reward
The chicken and duck fillets, prawns and salmon pieces work well when an everyday biscuit is not sufficiently persuasive.
They can be served whole or broken into smaller pieces for:
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Dog training and recall.
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Rewards during walks.
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Helping cats form a more positive association with their carrier.
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Grooming and nail-trimming sessions.
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Travel and unfamiliar environments.
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A peace offering after something deeply unpopular.
Freeze-dried treats are lightweight and less messy to carry than fresh meat. Their larger size also allows owners to adjust the portion according to the pet and the occasion.
Benefit three: the treats work for cats and dogs
Hipaws began because of a cat, but most of the range is not cat-exclusive.
The distinction is simple:
| Product type | Cats | Dogs | Primary use |
|---|---|---|---|
| Complete chicken, rabbit or duck food | Yes | No | Complete everyday meal |
| Chicken heart, quail egg yolk or beef liver | Yes | Yes | Topper or small reward |
| Chicken and duck breast fillets | Yes | Yes | Breakable training reward |
| Freeze-dried prawn and salmon | Yes | Yes | High-value fish reward |
All seven single-ingredient treats are complementary foods for cats and dogs aged over three months. The three complete-food recipes are formulated specifically for cats.
Which Hipaws product should you choose?
For a cat’s complete meal
Choose chicken, rabbit or duck.
Chicken offers a familiar starting point. Rabbit and duck introduce alternative animal proteins.
For a reluctant eater
Try crumbling chicken heart, quail egg yolk or beef liver over their usual complete food.
Quail egg yolk has a naturally crumbly texture, while liver and heart provide a stronger meaty aroma. A small amount should be enough to change the flavour and texture of the bowl.
For cat training, carriers and grooming
Choose a larger treat that can be divided into several small rewards.
Chicken mini breast fillets offer a familiar flavour, while salmon and prawn may feel more distinctive to fish-motivated cats.
For dog training and walks
Chicken mini breast fillets and duck breast fillets can be torn into smaller training pieces.
Salmon fillets and prawns work well when you need a reward that feels different from a dog’s usual treats.
For introducing greater protein variety
Choose a protein your pet does not eat every day and introduce it gradually.
Duck, rabbit, salmon and prawn provide alternatives to the chicken found in many everyday pet foods. Variety should still be introduced carefully, particularly for pets with sensitive stomachs.
How should Hipaws be introduced?
Introduce any new food or treat gradually.
When changing a cat’s complete food, mix a small amount of the Hipaws recipe with their existing food before increasing it over several days. Follow the feeding instructions on the product packaging.
When using Hipaws as a topper or reward, begin with a small piece and monitor how your pet responds. Treats should complement a complete and balanced diet rather than replace it.
Stop feeding the new product if your pet develops digestive upset, and speak to your vet if you have concerns about allergies, ongoing symptoms or a prescribed diet.
Frequently asked questions
Is Hipaws a complete cat food?
Yes. The Hipaws chicken, rabbit and duck freeze-dried recipes are complete foods formulated for cats at every life stage.
The seven Hipaws treats are complementary foods and should be served alongside a complete diet.
Are Hipaws treats made from 100% meat?
Each Hipaws treat contains 100% of one named animal ingredient. Depending on the product, that ingredient is chicken heart, quail egg yolk, beef liver, chicken breast, duck breast, prawn or salmon.
The complete cat foods contain 98% animal ingredients because they also include the nutrients required to make them complete and balanced.
Can dogs eat Hipaws products?
Dogs can eat all seven Hipaws single-ingredient treats. The chicken, rabbit and duck complete-food recipes are formulated for cats and should not replace a dog’s complete food.
Can Hipaws treats be used as food toppers?
Yes. Chicken heart, quail egg yolk and beef liver are particularly easy to crumble over a cat or dog’s existing complete food.
Use a small amount for added flavour and texture. A topper remains a complementary addition rather than a complete meal.
Which Hipaws treats are best for training?
Chicken and duck breast fillets are easy to break into smaller rewards. Salmon and prawn can be useful when a cat or dog needs something more motivating than their everyday treat.
The most effective option will depend on the flavours your pet values most.
Is Hipaws suitable for pets with sensitive stomachs?
The complete recipes use one main animal protein and contain no grains or starches, while the treats contain one named ingredient. This makes the ingredient list straightforward to understand.
Individual sensitivities vary. Introduce new products gradually and consult your vet if your pet has recurring digestive symptoms, allergies or a prescribed diet.
One cat’s problem became a more useful feeding range
Hipaws does not need to replace everything already in your cupboard.
The complete recipes provide cats with an ingredient-conscious everyday meal. The smaller treats can make a familiar bowl more appealing. The larger pieces give cat and dog owners a portable, high-value reward for the moments when cooperation does not come freely.
Start with the problem you want to solve, then choose the product with the clearest role.
Shop the complete Hipaws range at Reva