The Pet Packaging Glow-Up: Why Pet Products Are Starting to Look Like Beauty Products
Pet care is having a glow-up. Discover how design-led packaging is reshaping how we shop for treats, grooming, and wellness for our pets.
Collection: Hipaws
Hipaws began with a British Shorthair named August and a series of unanswered vet visits. As a longtime cat owner in the UK, founder Alicia grew frustrated watching her pet suffer from recurring digestive issues and skin flare-ups, not from illness but from everyday foods lacking proper nutrition.
Realising how few products truly prioritise pet health, she set out to change that.
Today, Hipaws creates clean, science-backed essentials. From freeze-dried meals made with traceable, high-quality ingredients to natural treats formulated for wellbeing, every product is crafted with care and certified by veterinary nutritionists. Hipaws exists to raise the standard of everyday pet care.
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