The Pet Packaging Glow-Up: Why Pet Products Are Starting to Look Like Beauty Products
There was a time when pet care packaging meant bright colours, paw prints, and comic-style fonts. It was all a bit… chaotic. Functional, yes. But not something you’d leave on the counter.
Now? Pet products - everything from supplements to shampoo - are getting a serious aesthetic upgrade.
That calming spray could sit next to your facial mist. Your pet’s shampoo comes in a bottle you’d happily display in your bathroom. Even toy and treat brands are embracing neutral tones, elegant fonts, and minimalist design.
But this shift isn’t just about looking good. It’s about what design is now signalling: trust, quality, and intention.
🧠 Pet care is catching up to wellness culture
As we continue to humanise our pets, we’re applying the same standards to their care as we do to our own. That means:
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Clean ingredients
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Transparent sourcing
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Functional benefits
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And yes - thoughtful, elevated packaging
We’re no longer just grabbing products off the shelf because they’re convenient. We’re choosing them like we would a supplement, body wash, or sleep aid - for their function, form, and feeling.
✨ So what’s changing in pet packaging?
Here’s what we’re seeing:
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Supplements in matte tins or glass jars
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Grooming sprays in soft-touch bottles with dropper lids
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Treats in calming, pastel pouches that wouldn't look out of place in a health store
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Toys and accessories arriving in unboxing-worthy packaging
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Labels focused on ingredients and benefits, not gimmicks or puns
These choices echo the aesthetics of the wellness world - not because we think our pets need skincare, but because we now approach their care with the same discernment we apply to our own.
🧼 Why design matters
Design tells a story. When a product looks calm, clean, and premium, we intuitively associate it with quality. It doesn’t just feel like something we can trust - it feels like something we’d be proud to use.
That matters when a treat jar sits on your counter, or when a grooming product becomes part of your routine. Good design encourages better habits - and deeper care.
🐾 What this means for Reva
At Reva, we’re curating products that reflect this evolution in pet care. The brands we feature don’t just make beautiful things - they make thoughtful, safe, and effective products that honour the role pets play in our lives.
Because pet wellness shouldn’t feel like a compromise.
It should feel just as intentional, elevated, and trustworthy as the rest of your life.
This is the glow-up pet care deserves.