pidan was founded in 2015 with a simple mission: to create cat-first products rooted in thoughtful design and high-quality materials.
As one of the early pioneers of tofu-based cat litter, pidan focuses on using food-grade, natural raw materials such as pea dregs and plant-based starches. This approach has allowed the brand to develop litters that are low-dust, fast-clumping, and highly absorbent, while avoiding synthetic fragrances and harsh additives.
Today, pidan continues to blend careful material selection with a design-led philosophy, creating cat care products that are functional, safe, and intuitive to use - for both cats and the humans who care for them.